Hedonic Consumption vs Utilitarian Consumption – Consumer Behaviour
WTF Are Hedonic Shoppers and Why Should You Care?
Sustainability | Free Full-Text | Credit Card Use, Hedonic Motivations, and Impulse Buying Behavior in Fast Fashion Physical Stores during COVID-19: The Sustainability Paradox
Womenswear well-being warriors: a content analysis of female-targeted activewear brands on Instagram.
Sustainability | Free Full-Text | Analysis on Consumers' Purchase and Shopping Well-Being in Online Shopping Carnivals with Two Motivational Dimensions
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude - Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann, 2003
![PDF] The effects of Iranian consumers buying tendencies on utilitarian and hedonic shopping value | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/dcdbae0964b534446eb6a8c49e4717dbacb5a787/4-Figure1-1.png "PDF] The effects of Iranian consumers buying tendencies on utilitarian and hedonic shopping value | Semantic Scholar")
PDF] The effects of Iranian consumers buying tendencies on utilitarian and hedonic shopping value | Semantic Scholar
WTF Are Hedonic Shoppers and Why Should You Care?
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude - Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann, 2003
PDF) Running for pleasure or performance? How store attributes and hedonic product value influence consumer satisfaction
Frontiers | Bi-dimensional values and attitudes toward online fast food- buying intention during the COVID-19 pandemic: An application of VAB model
Sustainability | Free Full-Text | How Does Channel Integration Affect Consumers' Selection of Omni-Channel Shopping Methods? An Empirical Study of U.S. Consumers
Online Apparel Consumer Behavior: Hedonic Motivation & Post-Purchase Communication
Frontiers | Usage, Pleasure, Price, and Feeling: A Study on Shopping Orientation and Consumer Outcome
Gender effects on consumers' symbolic and hedonic preferences and actual clothing consumption in the Czech Republic - Millan - 2018 - International Journal of Consumer Studies - Wiley Online Library
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude - Kevin E. Voss, Eric R. Spangenberg, Bianca Grohmann, 2003
PDF) An evaluation of consumer tendencies towards hedonistic shopping for clothes | Emine Koca - Academia.edu
PDF) Hedonic Buying Motivations and Time-Style: What Makes Hurried Women Shoppers Tick
![PDF] Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/f65497985b10efd5074ad4c257057493fc8c9430/8-Figure2-1.png "PDF] Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies | Semantic Scholar")
PDF] Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies | Semantic Scholar
Conceptual Framework of Research Model Hedonic Shopping Motives toward... | Download Scientific Diagram
WTF Are Hedonic Shoppers and Why Should You Care?
The Role of Hedonic and Utilitarian Motives on the Effectiveness of Partitioned Pricing - ScienceDirect
Hedonic Motivation: How Pain and Pleasure Get Your Customers to Buy | by August Birch | The Startup | Medium
The effects of utilitarian and hedonic online shopping value on consumer preference and intentions - ScienceDirect
